Founded in Switzerland in 1918 by George Schaeren, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, I measure. Mido’s ambition is to produce watches with the characteristics of a good friend. You feel good when you see it; it is very reliable and always there when you need it; it has a character of it own and you will pass your life together. Timelessness is the mark of true design. Mido’s philosophy is to combine timeless design with functionality rather than following fashion trends. True design outlives all fashion trends. The objective is to create timepieces made of high quality materials, endowed with precise movements and offering outstanding water-resistance in order to last a long time.
The riveted steel and aerodynamic forms of 1930s industrial streamline design: Inspiration of the Multifort. It was in 1934 that the watchmaker Mido (Swatch Group) first launched its Multifort collection. Led by Georges Schaeren, the engineers and technicians at Mido developed the Multifort. Dependable, robust and resistant with real allure, these qualities made it a reference for rigor and high standards as soon as it was launched on the market
- 10 Bar Water Resistance - Automatic Mido Movement Caliber 60 - 60 Hour power Reserve - 316L Stainless Steel Case - 44mm Case Diameter - 14.7mm Case Thickness - 223 Gram Weight - Sapphire Crystal - Transparent Case Back - 2 Year Manufactuers Warranty