Featuring Eco-Drive technology that charges in natural or artificial light, the Promaster SST watch #JW0030-55E from Citizen is perfect for wearing during your workout. Ultra-sporty, this eye-catching watch features a titanium case and bracelet for durability, a non reflective mineral glass that's great for sunny days, and a black dial with 1/1000 second chronograph that measures up to 24 hours. This reliable timepiece also lets you keep track of your average speed, and has a 99 minute countdown timer, rotating slide rule bezel, and 20-lap memory. Water resistant to 200 meters (660 feet), the Promaster also never requires a battery.
Summary of Features:
- 1/1000 second chronograph measures up to 24 hours of elapsed time
- Split lap time
- Average speed calculation
- 20 lap memory
- World time in 43 cities
- 99 minute countdown timer
- Red LED back light
- Rotating slide rule bezel
- Screw-back case
- Non-reflective mineral crystal
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch’s final assembly. It’s an artisan’s approach to watch making based on pushing forward the boundaries of technology and leveraging our experience toward exploring new possibilities.
One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.
The product development policy, “The Fusion of Technology and Beauty,” remains a constant motivation for us to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time.
CITIZEN launches a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. We believe that better and now are both infinite, and that there is always a next ‘better’ and a new ‘now’ in which you can start pursuing it. It was clear from the onset of this project that we are dedicated to this ideal…not to the past but to the present, and all the way we can improve it. To help communicate this belief to the world we have created a new global CITIZEN brand movie, brand identity and brand website that represents out Better Starts Now philosophy.