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What is the ideal source of power for a watch? CITIZEN created the world’s first light-powered analogue quartz watch in 1976. We named the technology Eco-Drive in acknowledgment of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. As a light-power pioneer, we continue exploring new possibilities.

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Citizen CC4055-65E Attesa GPS Super Titanium Black DLC
Citizen CC4055-65E Attesa GPS Super Titanium Black DLC
$2,695.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the collection...

Citizen NB6060-58L Series8 890 Blue Textured Dial Automatic Exclusive
Citizen NB6060-58L Series8 890 Blue Textured Dial Automatic Exclusive
$1,595.00

Sports-driven design meets an ultra-clean execution in this latest timepiece from Citizen. The 890 Series model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements to...

Citizen CA0727-12E Promaster Tough Eco-Drive Camo
SALE
-40%
Citizen CA0727-12E Promaster Tough Eco-Drive Camo
$550.00$330.00

Test the extremes with the CITIZEN Promaster Tough series, now featuring chronograph and 12/24-hour time. Living up to its name, this timepiece features shock resistance and anti-magnetism. A black ion-plated stainless steel case with CITIZEN's...

Citizen AT8188-64L Attesa Blue Dial Super Titanium Bracelet
Citizen AT8188-64L Attesa Blue Dial Super Titanium Bracelet
$1,995.00

Inspired by the beautiful oceans that unite the world, the watches of Citizen's UNITE with BLUE series join the colors of the seven seas on one 100% recycled polycarbonate dial. This example, which comes as...

Citizen CB0215-18L Attesa Blue Dial Atomic Timekeeping Super Titanium
Citizen CB0215-18L Attesa Blue Dial Atomic Timekeeping Super Titanium
$1,025.00

Inspired by the beautiful oceans that unite the world, the watches of Citizen's UNITE with BLUE series join the colors of the seven seas on one 100% recycled polycarbonate dial. This example, which comes as...

Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
$1,695.00

Sports-driven design meets an elegant execution in this latest timepiece from Citizen. The 890 Series model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements to...

Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
$1,595.00

Sports-driven design meets an ultra-clean execution in this latest timepiece from Citizen. The new special edition model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements...

Citizen NB6059-57P Series8 831 Champagne Textured Dial Automatic Exclusive
Citizen NB6059-57P Series8 831 Champagne Textured Dial Automatic Exclusive
$1,295.00

Thoughtful design meets an ultra-clean execution in this latest timepiece from Citizen, the new 831 joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with a high-performance automatic movements to...

Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
$1,295.00

Thoughtful design meets an ultra-clean execution in this latest timepiece from Citizen, the new 831 joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with a high-performance automatic movements to...

Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
$1,795.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion for daily wear to spirited travel, and everything in between. The reimagined Citizen Series 8 collection of mechanical...

Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
$1,695.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NB6030-69L Series8 880 GMT Blue Textured Dial Automatic
Citizen NB6030-69L Series8 880 GMT Blue Textured Dial Automatic
$1,695.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen BY1008-67L Attesa Hakuto-R Limited Edition Blue
Citizen BY1008-67L Attesa Hakuto-R Limited Edition Blue
$1,475.00

Powerful design and advanced technology drive the new Attesa. Since its 1987 launch, the line has delivered dependable performance via expert titanium-processing know-how and innovative technology. In this latest model, you find just that, with...

Citizen BY1009-64Y Attesa Hakuto-R Super Titanium Limited Edition
Citizen BY1009-64Y Attesa Hakuto-R Super Titanium Limited Edition
$1,475.00

A naturally forward-looking and starry-eyed collection, since its 1987 launch the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology. In this timepiece, the Attesa H874, you find just that. A 41.5mm...

Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
$595.00

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology, and the latest addition to the collection is no different. A 42mm Super Titanium™ case in a bright...

Citizen FE6084-70W Disney Empowered Minnie Mouse Two Tone Ladies
Citizen FE6084-70W Disney Empowered Minnie Mouse Two Tone Ladies
$325.00

Celebrate yourself and other high-achieving women in your life with the Disney Citizen Empowered Minnie Mouse watch, launched in the run-up to International Women's Day on March 8 and as a tribute to dynamic women...

Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
$900.00

Superior functionality in a fierce new watch - since Promaster was introduced in 1954, we awakened something, and now it has returned: meet the Citizen Godzilla X Promaster Dive 35th Anniversary Limited Edition. This special...

Citizen BJ8057-09X Promaster Dive Ecozilla Green
Citizen BJ8057-09X Promaster Dive Ecozilla Green
$675.00

Explore the deepest depths with Citizen's newest Promaster Dive with water resistance up to 300 meters. This iconic men's high-performance dive watch features a black stainless steel case, a green 3-hand dial with luminous hands...

Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
SALE
-25%
Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
$550.00$412.50

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
SALE
-25%
Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
$495.00$371.25

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen CC4055-14H Attesa ACT Line GPS Satellite Wave
Citizen CC4055-14H Attesa ACT Line GPS Satellite Wave
$2,250.00

Caliber No: F950Movement: Eco-DriveStrap: Polyurethane StrapWater Resistant: Water Resistant to 100mCase Thickness: 15.4mmCase Size: 44.6mmCase Material: Super Titanium™ (Duratect DLC)Glass: Sapphire GlassMaximum Run time from full charge (Normal Use Condition): Approx. 1.5 yearsFeatures Alarm Chronograph...

Citizen EX1500-52A Capella
Citizen EX1500-52A Capella
$510.00

CITIZEN takes ladies to a new modern standard with the CITIZEN Capella collection. Feminine curves, uninterrupted design and technical expertise are all showcased in these original timepieces. A diamond watch in stainless steel with a silver...

Citizen EM0794-54D Ceci Gold Bracelet
Citizen EM0794-54D Ceci Gold Bracelet
$297.00

Add a little everyday luxury to your look with this beautiful Citizen Ceci Diamond Gold Two Tone Watch. Set with 12 diamonds, the Mother of Pearl dial reflects the light in shades of white, pink...

Citizen JR4068-01E Promaster Sailhawk
Citizen JR4068-01E Promaster Sailhawk
$330.00

For avid marine sportsmen who value style as much as function, Citizen’s Promaster Sailhawk with Eco-Drive technology is the perfect combination of the two. With a blue polyurethane strap and numbering detail, offset with a...