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What is the ideal source of power for a watch? CITIZEN created the world’s first light-powered analogue quartz watch in 1976. We named the technology Eco-Drive in acknowledgment of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. As a light-power pioneer, we continue exploring new possibilities.

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Citizen CC4054-68L Attesa GPS Satellite Timekeeping Super Titanium Blue
Citizen CC4054-68L Attesa GPS Satellite Timekeeping Super Titanium Blue
$2,395.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, Attesa has incorporated titanium-processing know-how and features innovative, world-first technologies that will continue to shape the future. In this limited edition,...

Citizen CC4055-65E Attesa GPS Super Titanium Black DLC
Citizen CC4055-65E Attesa GPS Super Titanium Black DLC
$2,695.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the collection...

Citizen CA0727-12E Promaster Tough Eco-Drive Camo
SALE
-40%
Citizen CA0727-12E Promaster Tough Eco-Drive Camo
$550.00$330.00

Test the extremes with the CITIZEN Promaster Tough series, now featuring chronograph and 12/24-hour time. Living up to its name, this timepiece features shock resistance and anti-magnetism. A black ion-plated stainless steel case with CITIZEN's...

Citizen AT8188-64L Attesa Blue Dial Super Titanium Bracelet
Citizen AT8188-64L Attesa Blue Dial Super Titanium Bracelet
$1,995.00

Inspired by the beautiful oceans that unite the world, the watches of Citizen's UNITE with BLUE series join the colors of the seven seas on one 100% recycled polycarbonate dial. This example, which comes as...

Citizen NC2990-94A 100th Anniversary Limited Edition Pocket Watch
Citizen NC2990-94A 100th Anniversary Limited Edition Pocket Watch
$12,000.00

In 2024, CITIZEN Watch is celebrating the 100th anniversary of the first-ever CITIZEN-branded watch - a handwound caliber 16 pocket watch. Every watch created by CITIZEN since 1924 has inherited the same DNA, along with...

Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
$1,695.00

Sports-driven design meets an elegant execution in this latest timepiece from Citizen. The 890 Series model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements to...

Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
$1,595.00

Sports-driven design meets an ultra-clean execution in this latest timepiece from Citizen. The new special edition model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements...

Citizen NB6059-57P Series8 831 Champagne Textured Dial Automatic Exclusive
Citizen NB6059-57P Series8 831 Champagne Textured Dial Automatic Exclusive
$1,295.00

Thoughtful design meets an ultra-clean execution in this latest timepiece from Citizen, the new 831 joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with a high-performance automatic movements to...

Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
$1,295.00

Thoughtful design meets an ultra-clean execution in this latest timepiece from Citizen, the new 831 joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with a high-performance automatic movements to...

Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
$1,795.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion for daily wear to spirited travel, and everything in between. The reimagined Citizen Series 8 collection of mechanical...

Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
$1,695.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NB6030-69L Series8 880 GMT Blue Textured Dial Automatic
Citizen NB6030-69L Series8 880 GMT Blue Textured Dial Automatic
$1,695.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen BY1008-67L Attesa Hakuto-R Limited Edition Blue
Citizen BY1008-67L Attesa Hakuto-R Limited Edition Blue
$1,475.00

Powerful design and advanced technology drive the new Attesa. Since its 1987 launch, the line has delivered dependable performance via expert titanium-processing know-how and innovative technology. In this latest model, you find just that, with...

Citizen BY1009-64Y Attesa Hakuto-R Super Titanium Limited Edition
Citizen BY1009-64Y Attesa Hakuto-R Super Titanium Limited Edition
$1,475.00

A naturally forward-looking and starry-eyed collection, since its 1987 launch the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology. In this timepiece, the Attesa H874, you find just that. A 41.5mm...

Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
$595.00

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology, and the latest addition to the collection is no different. A 42mm Super Titanium™ case in a bright...

Citizen FE6084-70W Disney Empowered Minnie Mouse Two Tone Ladies
Citizen FE6084-70W Disney Empowered Minnie Mouse Two Tone Ladies
$325.00

Celebrate yourself and other high-achieving women in your life with the Disney Citizen Empowered Minnie Mouse watch, launched in the run-up to International Women's Day on March 8 and as a tribute to dynamic women...

Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
$900.00

Superior functionality in a fierce new watch - since Promaster was introduced in 1954, we awakened something, and now it has returned: meet the Citizen Godzilla X Promaster Dive 35th Anniversary Limited Edition. This special...

Citizen BN0169-03X Promaster Dive Eco-Drive Orange Sunburst
Citizen BN0169-03X Promaster Dive Eco-Drive Orange Sunburst
$375.00

Explore the deepest depths with the latest Promaster Dive in a stylish new color combination. This must-have diving watch vibrantly features a silver-tone stainless steel case, an orange 3-hand dial with a date function, and...

Citizen BJ8057-09X Promaster Dive Ecozilla Green
Citizen BJ8057-09X Promaster Dive Ecozilla Green
$675.00

Explore the deepest depths with Citizen's newest Promaster Dive with water resistance up to 300 meters. This iconic men's high-performance dive watch features a black stainless steel case, a green 3-hand dial with luminous hands...

Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
SALE
-25%
Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
$550.00$412.50

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
SALE
-25%
Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
$495.00$371.25

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen BN1010-05E Eco-Drive 365 Limited Edition
SALE
-25%
Citizen BN1010-05E Eco-Drive 365 Limited Edition
$895.00$671.25

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen CC4055-14H Attesa ACT Line GPS Satellite Wave
Citizen CC4055-14H Attesa ACT Line GPS Satellite Wave
$2,250.00

Caliber No: F950Movement: Eco-DriveStrap: Polyurethane StrapWater Resistant: Water Resistant to 100mCase Thickness: 15.4mmCase Size: 44.6mmCase Material: Super Titanium™ (Duratect DLC)Glass: Sapphire GlassMaximum Run time from full charge (Normal Use Condition): Approx. 1.5 yearsFeatures Alarm Chronograph...

Citizen EX1500-52A Capella
Citizen EX1500-52A Capella
$510.00

CITIZEN takes ladies to a new modern standard with the CITIZEN Capella collection. Feminine curves, uninterrupted design and technical expertise are all showcased in these original timepieces. A diamond watch in stainless steel with a silver...