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What is the ideal source of power for a watch? CITIZEN created the world’s first light-powered analogue quartz watch in 1976. We named the technology Eco-Drive in acknowledgment of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. As a light-power pioneer, we continue exploring new possibilities.

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Citizen CC4055-65E Attesa GPS Super Titanium Black DLC
Citizen CC4055-65E Attesa GPS Super Titanium Black DLC
$2,695.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the collection...

Citizen AT8189-61E Attesa Photovoltaic Super Titanium Black Dial
Citizen AT8189-61E Attesa Photovoltaic Super Titanium Black Dial
$1,195.00

Movement Technology: H800Eco-Drive: Powered by any light source, continuously and sustainably, eliminating the need to replace watch batteries.Case Width (mm): 42Band Type: Bracelet, Super TitaniumCase Material: Super TitaniumCrystal: Anti-Reflective Sapphire Crystal, Impact and shatter resistant - anti-reflective coating deflects lightClasp: Fold...

Citizen NB6060-58L Series8 890 Blue Textured Dial Automatic Exclusive
Citizen NB6060-58L Series8 890 Blue Textured Dial Automatic Exclusive
$1,595.00

Sports-driven design meets an ultra-clean execution in this latest timepiece from Citizen. The 890 Series model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements to...

Citizen CA0727-12E Promaster Tough Eco-Drive Camo
SALE
-40%
Citizen CA0727-12E Promaster Tough Eco-Drive Camo
$550.00$330.00

Test the extremes with the CITIZEN Promaster Tough series, now featuring chronograph and 12/24-hour time. Living up to its name, this timepiece features shock resistance and anti-magnetism. A black ion-plated stainless steel case with CITIZEN's...

Citizen AT8188-64L Attesa Blue Dial Super Titanium Bracelet
Citizen AT8188-64L Attesa Blue Dial Super Titanium Bracelet
$1,995.00

Inspired by the beautiful oceans that unite the world, the watches of Citizen's UNITE with BLUE series join the colors of the seven seas on one 100% recycled polycarbonate dial. This example, which comes as...

Citizen CB0215-18L Attesa Blue Dial Atomic Timekeeping Super Titanium
Citizen CB0215-18L Attesa Blue Dial Atomic Timekeeping Super Titanium
$1,025.00

Inspired by the beautiful oceans that unite the world, the watches of Citizen's UNITE with BLUE series join the colors of the seven seas on one 100% recycled polycarbonate dial. This example, which comes as...

Citizen NJ0150-56L TSUYOSA Collection Automatic 40mm Blue
SALE
-25%
Citizen NJ0150-56L TSUYOSA Collection Automatic 40mm Blue
$450.00$337.50

The "Tsuyosa" Automatic, from the NJ015 series, brings ultramodern sports styling right to your wrist. Executed in a versatile 40mm footprint, the sophisticated design of the watch makes a strong impression via a silver-tone stainless...

Citizen NB6025-59H Promaster Fujitsubo Super Titanium Automatic
Citizen NB6025-59H Promaster Fujitsubo Super Titanium Automatic
$1,195.00

Submerge yourself in a new collection of Automatic Dive watches with a deep connection to Citizen's history of innovation and proprietary technology. The new Promaster Automatic Diver 200M watch features Citizen's Super Titanium™ construction with...

Citizen JP2007-09W Promaster Aqualand Depth Meter Lume Dial
Citizen JP2007-09W Promaster Aqualand Depth Meter Lume Dial
$550.00

Ready, Set, Dive. An iconic name with a reinvented hybrid construction, the new retro-inspired Citizen Promaster Aqualand Quartz is an ISO-compliant watch that's ready for your next underwater adventure. Equipped with a maximum depth memory,...

Citizen EW5600-52D Bianca Classic Tank Ladies
Citizen EW5600-52D Bianca Classic Tank Ladies
$375.00

Classic lines and subtle sophistication make this latest piece to our women's collection, the Citizen L Bianca, a charming addition of sustainable luxury. With a design inspired and celebrating feminine motifs in art deco, the distinctive...

Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
$1,695.00

Sports-driven design meets an elegant execution in this latest timepiece from Citizen. The 890 Series model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements to...

Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
$1,595.00

Sports-driven design meets an ultra-clean execution in this latest timepiece from Citizen. The new special edition model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements...

Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
$1,295.00

Thoughtful design meets an ultra-clean execution in this latest timepiece from Citizen, the new 831 joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with a high-performance automatic movements to...

Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
$1,795.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion for daily wear to spirited travel, and everything in between. The reimagined Citizen Series 8 collection of mechanical...

Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
$1,695.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NB6030-69L Series8 880 GMT Blue Textured Dial Automatic
Citizen NB6030-69L Series8 880 GMT Blue Textured Dial Automatic
$1,695.00

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
$1,995.00

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen BY1008-67L Attesa Hakuto-R Limited Edition Blue
Citizen BY1008-67L Attesa Hakuto-R Limited Edition Blue
$1,475.00

Powerful design and advanced technology drive the new Attesa. Since its 1987 launch, the line has delivered dependable performance via expert titanium-processing know-how and innovative technology. In this latest model, you find just that, with...

Citizen BY1009-64Y Attesa Hakuto-R Super Titanium Limited Edition
Citizen BY1009-64Y Attesa Hakuto-R Super Titanium Limited Edition
$1,475.00

A naturally forward-looking and starry-eyed collection, since its 1987 launch the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology. In this timepiece, the Attesa H874, you find just that. A 41.5mm...

Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
$595.00

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology, and the latest addition to the collection is no different. A 42mm Super Titanium™ case in a bright...

Citizen FE6084-70W Disney Empowered Minnie Mouse Two Tone Ladies
Citizen FE6084-70W Disney Empowered Minnie Mouse Two Tone Ladies
$325.00

Celebrate yourself and other high-achieving women in your life with the Disney Citizen Empowered Minnie Mouse watch, launched in the run-up to International Women's Day on March 8 and as a tribute to dynamic women...

Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
$900.00

Superior functionality in a fierce new watch - since Promaster was introduced in 1954, we awakened something, and now it has returned: meet the Citizen Godzilla X Promaster Dive 35th Anniversary Limited Edition. This special...

Citizen BJ8057-09X Promaster Dive Ecozilla Green
Citizen BJ8057-09X Promaster Dive Ecozilla Green
$675.00

Explore the deepest depths with Citizen's newest Promaster Dive with water resistance up to 300 meters. This iconic men's high-performance dive watch features a black stainless steel case, a green 3-hand dial with luminous hands...

Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
SALE
-25%
Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
$550.00$412.50

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
SALE
-25%
Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
$495.00$371.25

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...