CASIO G-SHOCK OFFICIALLY BREAKS GUINNESS WORLD RECORDS TITLE
G-SHOCK Model Survives 25 Ton Truck
DOVER, NJ, December 12, 2017 -Today, Casio G-SHOCK(Opens the G-SHOCK website in new window)(Opens the website in new window) announces it has earned the Guinness World Records title for the Heaviest vehicle to drive over a watch. In order to prove G-SHOCK’s namesake as the toughest watch, Casio challenged the title on October 30, putting its G-SHOCK, DW5600E-1 model to the test under the weight of a 24.97-ton truck.
To achieve such a feat and break the record, the timepiece had to function properly after being run over by a minimum of 20 metric ton truck. The DW5600E-1 is the only watch to successfully withstand the challenge, and this is the first time Casio G-SHOCK has ever held a Guinness World Records title. The iconic square case model was selected for this challenge represents the origin of the G-SHOCK brand, and now represents the brand’s ethos of “Absolute Toughness” like never before.
A video of the record-setting test drive can be viewed here: http://bit.ly/GSHOCKWorldRecord(Opens the http://bit.ly/GSHOCKWorldRecord website in new window)(Opens the website in new window).
CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up.”
About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products.