Anonimo was founded in 1997 in Florence, Italy by Federico Massacesi. He sought to create a watch company which could leverage the watch making tradition of Florence. This goal was hastened when watchmaker Panerai relocated from Florence to Neuchatel, Switzerland. Many veteran Panerai watchmakers were taken on by Anonimo.
Anonimo focuses exclusively on production of mechanical watches. Anonimo produces several models including the Polluce, Millemetri, Militare and Professionale.
In 2013, Anonimo Firenze was bought out and became Anonimo SA, still remaining an independent watch brand.